Mercedes - Classe A Launch Event

Mercedes - A-Class launch

Design and production of an interactive installation

In collaboration with the Mythologies agency, Digital Essence designed and produced an immersive box for the launch of the new Mercedes A Class.

The animation is as follows: While waiting to test drive the car, the visitor answers a series of questions on a tablet and then enters the box. The visual animations and music are personalized according to the answers given, in order to guarantee an immersive and impactful experience.

Two Olga kits and three ultra-short-throw projectors were used to cover three walls of the box. The whole set is controlled by the HeavyM Pro software.

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