"Courir" storefront - Puma project
Semi-permanent installation in the storefront of a Courir in Les Halles shopping mall
To promote a new pair of sneakers, the brand Puma has dynamized the front window of a Courir store.
The objective is to attract the eye of the passers-by, to create surprise and generate interest, while giving a technological image to the brand.
During 3 weeks, the installation worked in autonomy thanks to the use of an EYS Player© Mini connected to a 6000 lumens video projector.
The system starts automatically in the morning at the opening of the store and turns off when the lights go out in the evening.